Case Study
GrowlerWerks
GrowlerWerks has a combined 47 years of engineering and product-design experience to make a better way to store beer.
achievements
Decreased Ad Costs by 60% While Increasing Revenue 30%
Key Challenges
- Amazon vendor central frustrations
- Rising advertising costs
- Premium price points
Our Approach
Remedy the inefficiencies of Vendor Central as quickly as possible through optimizing detail pages and creating a thorough marketing plan. Instead of a one-size-fits-all approach, we wanted to fix the apparent deficiencies witnessed through the Vendor Central program and taper the reckless advertising spending.
Thankfully, I was introduced to Moda Works in late 2019, and their team aligned with us immediately. They optimized our product pages, and their Amazon advertising game is dialed in -- our ad costs decreased by 60%, and our sales increased by 30% as we launched new products together. Personally, the Moda Works Team brings a great ethos: intelligent, hard-working, enthusiastic, and humble.
Shawn Huff
Founder & CEO of GrowlerWerks
Results
GrowlerWerks has now firmly planted themselves as one of the leaders in the beer growler space on Amazon. With an ever-expanding catalog, we continue to launch new products and focus on growing efficiently. Due to the high quality of these products, the price points are far higher than most of the competition. This must be considered when crafting the detail pages and running ads.
"GrowlerWerks products grew fast on Amazon, thanks to solid support from Amazon's Launchpad and Vendor programs. However, as Amazon's business goals changed and their retail platforms shifted, our sales slowed, and our advertising costs accelerated. Worst of all, our communication with Amazon shrunk to almost nothing, making sales and business planning dangerously uncertain.
We searched for a 3P seller but found many busy people focused only on large brands. Thankfully, I was introduced to MODA Works in late 2019, and their team aligned with us immediately. They optimized our product pages, and their Amazon advertising game is dialed in -- our ad costs decreased by 60%, and our sales increased by 30% as we launched new products together.
Personally, the MODA Works Team brings a great ethos: intelligent, hard-working, enthusiastic, and humble. I've really enjoyed working with MODA and sharing happy hours together!"