Case Study
DurAnimals
DurAnimals is one of the leading sellers of cat litter scoops on Amazon. After starting a physical store location in Maine, they needed guidance in the online space, namely Amazon.
achievements
Over 30,000 Reviews & Top 5 Best Selling Cat Litter Scoop
Key Challenges
- Commodity item
- Often undercutted by overseas suppliers
Our Approach
- Showcase strong branding to differentiate from the cheaper alternatives and justify a higher price point.
- Communicate through copywriting, images, and video why the product is the best option to purchase.
MODA brought early expertise, which has grown significantly over the 15 years we have been with them. It was no big leap to make MODA our exclusive FBA representative. I cannot recommend them highly enough.
Charles Firth
Owner & CEO of DurAnimals
Results
For the past decade, DuraScoop has been a top 3 best-seller in cat litter scoops. With over 33,000 reviews and a 4.8/5 star rating, this premium metal scoop has gotten into the hands of thousands of happy cat owners.
"Our Amazon sales started back during the "wild west" days when the Internet was a mystery to most, and people often asked, Amazon who? Our business was 95% brick-and-mortar then. Today, it's 95% online.
Anyone who has worked directly with billion-dollar retailers knows it can be a harrowing experience. MODA works with Amazon, so we don't have to. They offer better terms, turnaround, access, and all the marketing support you could ask for. And MODA offers something else: integrity. We trust them. Try saying that about Walmart, Petsmart, or even Amazon.
I don't know where we would be today had we not hitched our wagon to MODA early on. We certainly were not paying attention to Amazon back then, but MODA was. They brought early expertise, which has grown significantly over the 15 years we have been with them. It was no big leap to make MODA our exclusive FBA representative. I cannot recommend them highly enough."