What we're all about
Our origins
MODA Works began as Oliver's Pet Care in the fall of 2010. It started as a third-party seller on Amazon for a biodegradable dog poop bag. By the end of 2011, we reached $1.05M in retail
sales.
Over the years, Oliver's Pet Care continued to grow year over year and now has exclusive partnerships with many major pet brands (Earth Rated, NaturVet, West Paw, HuggleHounds, and Fabdog, to name a few). It ended up taking off so much that Shaheed left his previous job to focus solely on it. As Oliver's Pet Care grew, we eventually expanded into selling non-pet-related brands. Oliver's Pet Care then became MODA Works.
About us
Since 2010, MODA Works has grown into a team of 13 people. We are a team of friendly, creative individuals who love what we do and are passionate about developing and building brands. We’re proud of the inclusive environment we’ve created that encourages us to be ourselves, take risks, and constantly learn new skills.
We now represent over 30 brands across Amazon with over 450,000 monthly unit sales. We are currently ranked as a top 5 seller in the Pet category and a top 40 seller overall.
How we came to be
Timeline
2010-2012
Shaheed Khan founded Oliver's Pet Care alongside his wife, Julia Khan, in 2010. Oliver's would eventually transform into MODA Works.
He began by selling pet supplies on Amazon by purchasing directly from distributors. MODA Works hit over $1M in revenue at the end of 2012.
2013-2014
MODA Works started its first exclusive partnership with the pet supply brand Earth Rated in 2013. We continued to grow their brand presence on Amazon over the years, and they are now the #1 pet supply product on Amazon!
2015
MODA Works began offering a new service to support brands on Amazon's Vendor Central platform. This provided a new service area and allowed the company to help even more brands. MODA also hired their first full-time employee this same year!
2016-2020
MODA Works continued growing its pet brand portfolio including brands such as West Paw, NaturVet, HuggleHounds, etc. MODA also expanded into other non-pet categories with its second Seller Central account, NWM Innovations.
2021
As the portfolio of brand partnerships continued to grow, the team did as well! Between 2020 and 2021, the MODA Works team grew immensely to a team of 13.
2022
2022 was a massive milestone for MODA Works with over 600,000 orders/month and our revenue surpassing the 9-figure mark!
2023
The MODA Works team is stronger than ever! Thanks to everyone's hard work, 2023 was our biggest year, with revenue increasing by over 20% from 2022!
Who We Are
Our Team
Shaheed Khan
CEO & FounderFun Fact: Shaheed enjoys playing golf and basketball in his free time and likes a good romantic chick flick!
First Amazon Purchase: Books about Skyscrapers & the complete Planet Earth BBC series on DVD
Ryan Koski
CFOFun Fact: Ryan enjoys gardening and wood-working projects with his mom. He's also a huge New York Yankees fan!
Stephanie Barrett
VP of MarketingFun Fact: Steph loves all things BRAVO/reality tv, tennis, traveling, and hanging with her goldendoodle Winnie. In her free time, she enjoys being outside soaking up the sunshine in San Diego!
Shannon Edson
VP of AccountsFun Fact: Shannon enjoys cooking, golfing and hiking. In her free time, you can catch her checking out new restaurant's all around Seattle!
First Amazon Purchase: Giorgio Armani Perfume
Chanie Sandman
Director of MarketingFun Fact: Chanie enjoys skiing and snowboarding - she even taught snowboarding for 5 years! She also enjoys watch parties with the TV club she has with her husband and their friends!
First Amazon Purchase: Miracle Berry Fruit Tablets
Taylor Payne
Business Operations ManagerFun Fact: Taylor is a cat mom, hiker and golfer! She enjoys listening to records and playing video games in her free time!
First Amazon Purchase: A rubber duck that looks like Jimi Hendrix
Claire Barter
Senior Account ManagerFun Fact: Claire enjoys going to music festivals in her free time and is also a mom to a naked cat named Mirabelle!
Joe Hyde
Account ManagerFun Fact: Joe runs a taco review Instagram account - check out @seatacosreviews to find the best tacos in Seattle! He also enjoys playing pickle ball.
First Amazon Purchase: Nike Basketball Shorts
Eduardo Delgado
In-Stock ManagerFun Fact: Find Eddie on a trail with his dog Koda, riding ATVs or on the slopes riding POW. He’s a die-hard Seattle sports aficionado, avid beer taster and enjoyer of all things PNW related!
First Amazon Purchase: 180º Fisheye Micro Lens for Phone
Lynda Samphire
Logistics & Purchase OrdersFun Fact: Lynda enjoys yoga, meditation, and being out in nature. Her go-to movies for a good laugh are anything Will Ferrell or Ben Stiller!
First Amazon Purchase: Garden of Life Organic Raw Fit Protein Powder
Vanessa Wong
Graphic DesignerFun Fact: Catch Vanessa indoors enjoying a pour over and playing board games, or outdoors exploring the city and trails!
First Amazon Purchase: An auto lead rotation mechanical pencil
Sharon Jane
Marketing SpecialistFun Fact: Sharon once binge-watched a k-drama on Netflix for 14 hours straight!
Kendall Brandenburg
Accounting SpecialistFun Fact: Kendall got married and honeymooned in a National Park!
Madysen Hall
Seller Support AssociateFun Fact: Madysen loves to be on the water - boating, jet skiing, and tubing are her favorites!
First Amazon Purchase: Decor for her college dorm room