Case Study
Earth Rated
Earth Rated is an eco-minded brand best known for their high-quality dog waste products and extremely charitable nature.
achievements
Double Digit YoY Amazon Growth For 7 Years and Counting
Key Challenges
- Amazon Basics
- MAP pricing
- Navigating Amazon’s sensitive keyword placements
- Small margins
Our Approach
- Represent the Earth Rated brand in the best way possible by highlighting the key differentiators.
- When selling an “eco-friendly” product, you must know how to navigate Amazon’s strict enforcement on languaging.
- A sophisticated sponsored ads approach is needed when competing against Chinese knock-offs, Amazon Basics, and tight margins. This must all be maintained while aligning with MAP pricing and all the other retailers.
Over seven years ago, we started our partnership with MODA Works on Amazon, with a small team and a huge dream. With their guidance and expertise, we have seen double-digit growth year over year and cemented Earth Rated products as the #1 Pet Supplies Product on multiple markets.
Abby Gnanedran
President & Co-Founder of Earth Rated
Results
Earth Rated dog poop bags have been among the #1 best-selling products in the pet supplies category for 5+ years. Not only has Earth Rated dominated the poop bags category, but they are also the category leader in dog cleaning wipes. At this point, meeting a dog owner who doesn’t use Earth Rated products daily is a challenge!
Over seven years ago, we started our partnership with MODA Works on Amazon with a small team and a huge dream. With their guidance and expertise, we have seen continual double-digit growth Year over Year and cemented Earth Rated products as the #1 Pet Supplies Product in multiple markets. With a wide variety of services and a team of experts, MODA has guided us through numerous product launches and new market expansions and helped navigate the ever-changing advertising landscape in a highly collaborative and profitable way. They have made an extremely frustrating and often tedious platform that is much easier and attractive for us and our customers."