Case Study

West Paw

Bozeman, Montana-based West Paw has been in business for over 28 years. They focus on designing and manufacturing sustainable and eco-friendly dog products

achievements

Have launched new items on Amazon every quarter over the last 10 years with a catalog now of over 150 products

Reached the Top 10 in the Dog Chew Toy category

Key Challenges

Transitioning from Vendor Central to one exclusive 3P Seller
Unauthorized Sellers
MAP pricing
Maintaining and growing market share in a saturated category

Our Approach

Strict MAP pricing following the brand’s guidelines.
Working together to clean up the distribution channels.
Optimized new and existing listings with eye-catching infographics, A+ content, and an updated store page.
Leveraged Amazon Advertising tools and beta programs to maximize visibility on the platform.

Results

To help West Paw dominate the dog toy and chew categories, our team successfully helped eliminate rogue sellers on Amazon, ensuring better price control and brand integrity. With an average of 12% year-over-year growth over the last five years, West Paw continues to solidify its position as a trusted choice for eco-friendly pet products. Meeting a pet owner who hasn’t tried West Paw products is becoming increasingly rare!

West Paw's partnership with MODA Works has been a highlight of our business over the past decade. MODA's Amazon expertise and strong collaboration with our team have led to significant sales growth and enhanced brand presence. Their passion and support make them feel like an extension of our own team, and we're grateful for them.