What Is The Amazon Buy Box, And How Can You “Win It” Consistently?

The Amazon Buy Box is a feature that’s present on all product pages. Believe it or not, it’s common to have multiple sellers of the same product, on the same listing page. The product and seller that appear as the default buying option are “winning” the buy box. Winning the buy box is a 100% …

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What Is Amazon Vendor Central? And What Are The Pro’s & Con’s?

Amazon Vendor Central is a selling model offered by Amazon where you (the seller) sell directly to Amazon. In this scenario, you are a first-party seller. You’re acting as a supplier, selling in bulk to Amazon, who then resells your products to consumers. Registration on Vendor Central is by invitation only. A tell-tale sign that …

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