Meet the Team!
Shaheed Khan is the founder of MODA Works including Oliver’s Pet Care, NWM Innovations & RIO Commerce.
Shaheed is originally from New York City but now lives in Seattle since 2009. He was an architect designing cities, buildings, and coffee shops. Outside of the office, he spends time with his wife Julia (who worked at Amazon for almost 7 years) and his 3 kids. He also loves to play basketball, soccer & golf.
MODA Works began back in September of 2010 when Shaheed decided to switch gears and establish an Amazon selling business in the Pet Supplies category, known as Oliver’s Pet Care. It all started because of his first dog Oliver.
Since then, Shaheed has sold over $230 million on Amazon and has grown some well-known brands by utilizing all of his Amazon marketing knowledge, with over $5 million in ad spend to date. His experience in all things Amazon is the key to developing long-term partnerships and the success of MODA Works.
Ryan joined MODA in the summer of 2020. He brings over a decade of practical tax and accounting experience relating to individual, corporate, community associations, and tax-exempt organizations.
Ryan earned his Accounting Degree and Masters of Accountancy from Stetson University. In 2009, he obtained his Certified Public Accountant (CPA) designation. In 2012, Ryan earned his law degree from Stetson University College of Law and was admitted to the Florida Bar Association.
Ryan, a sunshine state native, was born and raised in Dunedin and currently resides in Clearwater, Florida. Ryan is a die-hard baseball fan, passionate golfer, pick-up softball player, and frisbee junkie. He enjoys spending time with his family and dogs Gigi and Korben.
Steph graduated from West Chester University of PA with a Bachelors in Communication Studies. Shortly after college, she moved across the country to San Diego, CA. She has worked in account management and advertising for the majority of her career with a focus on e-commerce.
Steph heads up all of the marketing & advertising for MODA Works and our partners. With close to 4 years of experience working specifically within Amazon advertising, she has a strong background in strategy, analytics, and market trends. She has a passion for helping brands grow to their full potential on Amazon.
With over two years at MODA Works, Steph has created lots of new processes, tools, and analytical insights to create the most optimized and efficient campaigns, saving us and our vendors.
Steph enjoys spending time at the beach, traveling, and taking her golden doodle, Winnie, everywhere.
Shannon joined the MODA Works team in the summer of 2021. She graduated from the University of Arizona with a degree in Retailing and Consumer Sciences. She has worked in retail, wholesale, and e-commerce for the last 15 years with a focus on building partnerships, developing unique branding exclusives, and building collaborative teams.
As the VP of Accounts Shannon heads up our growing account management team and works closely with our amazing vendors. She is a passionate leader dedicated to fostering cultures that inspire, empower, and encourage professional growth, creative innovation, and early adoption of unique and powerful strategies.
Shannon recently moved back home to Washington after living in multiple cities across the U.S. including San Francisco and New York. She spends her time outside of the office traveling and enjoying everything the beautiful Pacific Northwest has to offer.
Chanie joined MODA Works in 2021, bringing over a decade of diverse marketing experience in branding, design, content development, digital marketing, corporate messaging, and integrated campaign strategy to the team.
Chanie graduated from the University of Washington Foster School of Business in 2007 with concentrations in marketing and accounting, and has leveraged that combination of creative thinking and financial acumen throughout her marketing career.
At MODA Works, Chanie strategizes with our brands to ensure they are optimizing their advertising dollars and maximizing their potential on the Amazon platform.
In her free time Chanie enjoys traveling, exploring the culinary scene, keeping up with the latest in television, and relaxing with her husband, daughter, and pooch.
Pete joined MODA Works at the beginning of 2022. He brings over 6 years of Amazon and paid advertising experience. He has coached and consulted in one of the highest level Amazon Mastermind groups, and has a full scope of what it takes to drive business growth both on & off of Amazon.
As the Director of Off-Amazon Marketing, Pete focuses on creative and innovative ways to drive more traffic and conversions for our clients.
Raised in Sarasota, now living in St.Petersburg, Florida. Pete loves to play sports, work out, & cook in his off-time.
Eduardo, or Eddie for short, has been with MODA Works for 5 years now.
He was one of our first hires and is completely passionate about learning. Eddie has been able to shift gears whenever needed. Eddie first began handling content management and providing excellent customer service. Since then, he has transitioned into managing and overseeing In-Stock.
In addition to his role at MODA Works, Eddie is currently finishing up his Bachelor’s Degree in Business at the University of Washington.
Eddie loves baseball and has recently gotten into golf.
Lynda Samphire has been involved with MODA Works pretty much from the very beginning. She was a manufacturer’s rep in the pet industry and worked with Shaheed early on to bring in some great brands.
Lynda left the repping business years ago and decided to join us. She handles everything related to getting our vendors’ purchase orders and shipping labels to instructing our vendors of all the intricacies of shipping to an Amazon warehouse.
Lynda and her husband own a successful hot sauce/salsa business that they run on the side. It is always in stock at the office! She is also an amazing life coach.
Claire graduated from Fordham University in 2020 with a degree in Marketing and Information Systems. Throughout college, she worked in social media marketing and demand generation for several international SaaS companies before moving to an e-commerce role after graduation.
Claire joined the MODA Works team in December of 2020 and works with our partners to ensure their listings are up-to-date and new content is uploaded to Amazon.
She loves visiting her friends and family in London, England as well as photography and is currently learning how to develop her own 35-mm film at home.
Joe graduated from Gonzaga in 2020 with degrees in Marketing and Operations/Supply Chain Management. During college, he worked on a social media marketing campaign for a local pizza company and previously worked in software sales before joining our team.
Joe joined MODA Works in the summer of 2021. He works closely with our clients to help grow their brands on Amazon by updating content, improving/maintaining their account health, etc.
In his free time, Joe likes to listen to music (his favorite artist is The Weeknd) and do all things sports related.
Andy joined the MODA Works team in April of 2021. Andy works closely with our clients to manage their brand on Amazon and help achieve further brand awareness and growth. He works on updating content, managing products, improving account health, etc.
Andy studied at both Bellevue College in Washington and Oregon State University. He graduated with degrees in Computer Science and Chemistry. Before MODA Works, Andy worked in the Life Sciences field.
In his free time, he enjoys traveling and blogging.
Taylor joined MODA Works at the beginning of 2021. Taylor graduated with her degree in Business Administration in 2019. Her operations expertise as well as experience in executive support and project management have prepared her to tackle anything that comes her way.
She works closely with our CEO and our executive team to ensure the smooth operation of the business. She helps manage multiple areas of the company including our accounts payable/receivable, increasing productivity and efficiency by implementing new processes, onboarding new employees, enhancing our company culture, etc.
Originally from the Kentuckiana area, Taylor moved to Seattle in 2019 with her boyfriend and their cat. Outside of the office, Taylor enjoys hiking, golfing, climbing, and spending time with friends.
Vanessa joined MODA Works in the fall of 2021 as a Motion Graphic Designer. She graduated from one of the UC’s in California with a degree in Biochemistry and Molecular Biology earlier that same year. Always open to exploring and learning new things, she enthusiastically pursues her passions and interests, whether that be in science, design, or programming.
In her free time, Vanessa enjoys a little bit of everything. She loves the outdoors: hiking, running, badminton, and frisbee. But the indoors is great too — she also enjoys playing video games, card/board games, and D&D.
Sharon joined MODA’s marketing team summer of 2020. Sharon brings in her marketing experience to help MODA’s clients advertise and grow their brand on Amazon.
Sharon graduated from the University of Washington with a Marketing and Entrepreneurship degree. During her time in school, Sharon enjoyed attending business workshops held by UW. She also started and ran a small business venture as her Entrepreneurship project during her senior year.
Sharon is a food and travel enthusiast. During the weekends, she visits different places around Washington to enjoy new sceneries and new restaurants. She likes to take pictures of these adventures using her polaroid camera.
Vanessa joined the MODA Works team at the beginning of 2022 and supports the marketing team in their ad campaign efforts for multiple brands on Amazon.
Vanessa graduated from the University of Washington in 2021 with a bachelor’s degree in Marketing and Information Systems.
In her free time, she enjoys listening to music, spending time with her friends, and learning about new fashion trends.